How to ratchet up the emotions in your social media videos
For SMEs, it’s time to get strategic about the emotions behind and evoked by your social media videos.
Tag: Marketing
How much does it cost to hire a marketing consultant
Ever wondered how much you should be paying for marketing Here is a run-down of rates you can expect to pay, depending on experience and workload.
We are family: The risks and rewards of promoting your SME as a familial concern
What happens when SMEs on the larger side begin to promote themselves as family businesses” Well, they can attract more employees, yet they can also raise concerns about nepotism and lack of equality in the inner operations of a business. I give you the perks and shortcomings of ‘keeping it in the family’.
Sales and marketing teams can produce profits if they work together
By Jan Cavelle
Sales and marketing teams do not understand each other as well as they should. But when they do sales grow exponentially. Enter the term, “Smarketing”, a process whereby both teams work together in blissful and profitable harmony.
30 successful entrepreneurs reveal exactly how they gained their first 20 customers
By Staff writer
Gaining initial customers is a common issue most new businesses face. RealBusiness surveyed over 30 established, successful entrepreneurs and business leaders, asking them how they gained their first 10-20 customers. We are confident reading their responses will help you greatly in securing your first few (or more) customers for your new enterprise.
Being CEO is a top three childhood dream career few think they’ll reach
By Jan Cavelle
Among the damage being caused by Brexit uncertainty is the reluctance to create a new business venture, says Real Business columnist Jan Cavelle.
7 reasons postal marketing can help small businesses thrive in the GDPR age
Since the GDPR began to be enforced in May 2018, consumers have been given more control than ever before over the communications they receive and which brands can market to them. For many small businesses, the online marketing space is now wrapped in uncertainty. Is it time to rethink mail?
What are the differences between PR and marketing and why should SMEs care
The worlds of PR and marketing may seem interchangeable for those who are not familiar with the industries, but it’s important that SMEs know the differences.
Failure to attribute: Why UK marketers are stuck in the dark ages
Why are so many marketers failing to take advantage of industry innovations such as using smart attribution models?
Psychology and data insights can help SMEs build a successful brand voice
By Staff writer
Further Digital Marketing’s Tabby Farrar spills the magic beans on creating an engaging brand voice and understanding who your customer is.