For any SMEs looking at how sponsorships or innovative branding exercises can boost sales, we’ve pulled together five cases of when that marketing money was probably better left in the bank.
Comparing innovation to a team sport effort may be trite but there is a lot of truth to it. Elspeth Beattie, client director at Fusion Learning, examines the similarities between team sports and business innovation.
Having made and lost a fortune with his fish pedicure business, Richard Walker-Smith has now turned attentions to providing the best night out – all though a network of “Fixers”.
Real entrepreneurs only fail by other people’s judgement, not their own, argues Michael Hayman.
