What do retail stores and frogs have in common

By Peter Wake

Are you familiar with the concept of the boiled frog syndrome It’s a premise that if you put a frog in boiling water, it will jump out. However, if it’s placed in a pan of cold water that is heated slowly, the frog won’t realise it’s in growing danger and will eventually pay the ultimate price.

Six steps to cement the success of your ecommerce website

By Greg Liset

“Your website is your shop window” is an often-used phrase in online retailing, and one that continues to ring true for the majority of small business owners. No matter what your industry, your website is a fantastic branding tool that – when running smoothly – can have a real impact on business success, helping to attract and maintain customers and stimulating growth as a result.