Data can be a marketers most valuable superpower
James Collins, MD at Rakuten Attribution, part of Rakuten Marketing, explains why data that provides marketers with an understanding their customers’ full journey to purchase is critical.
Tag: Digital Marketing
The winners and losers of the Rugby World Cup 2015 based on social media scores
The Rugby World Cup 2015 is set to be a big boon for British businesses, but in a world where sport and entrepreneurship are increasingly aligned, which teams are the winners and losers when it comes to social media activity
London Gatwick among UK airports fitted with location-based marketing tech to reach 100m passengers
British mobile proximity marketing company Proxama, which pushes deals to consumers’ smartphones based on their distance to retailers, has secured a deal that will integrate its Bluetooth beacons technology in airports across the UK.
Record 7.2bn UK digital ad spend as average British home has 7.4 internet devices
The average British household owns 7.4 internet-connected devices, which drove the digital advertising spend up by 14 per cent to hit a record £7.2bn in 2014, according to the Internet Advertising Bureau and PwC.
With 2m advertisers, Facebook targets small firms with learning centre
Facebook has two million businesses advertising on its social network, and now plans to improve the uptake by launching learning centres and training programmes to support small companies, brands and marketers.