How real are your organisations Twitter followers
Twitter celebrated its tenth anniversary on 21 March – however, the milestone has prompted many to question the social network’s relevancy today and, most importantly, its future.
Tag: Customer Engagement
Connecting to an online audience with video will take British SMEs into the future
By Garth Haley
According to Cisco, video will account for 69 per cent of all consumer internet traffic by 2017. As 2016 fast approaches, time is running out for businesses to harness the medium of video to connect with their audiences online.
EXCLUSIVE: Facebook hits landmark business use level and launches new communication tools
In an exclusive interview with Real Business, Facebook’s Benji Shomair, director of Pages, revealed how use of the platform by businesses has grown and what new applications have been introduced to improve communication between brands and consumers.
Four ways to mobilise and cultivate a community for your business
By Hilary Tsui
A demand-driven, people-centric and participatory approach is the key ingredient to the success and sustainability of any developmental projects to build your company’s community. Nike and Harley-Davidson are just two of the firms SMEs can learn from.
How “human brand” Donald Trump can win the presidency
By David Craik
By utilising his huge brand qualities Donald Trump could persuade Americans to make him president.
Keep listening to the customer and their evolving tastes
By David Craik
Customers are buying an increasing number of retro products, so don’t be blinded by your digital strategies.
Facebook overhauls offering for SMEs to suit mobile – and here’s how
With over one billion people now viewing Facebook “Pages” every month, the social media platform has updated its offering to help businesses “build mobile presence” and interact with customers with greater ease.
Change your way of thinking: The accountant that soared to success using rock music
Former Boots senior executive Stuart Cross has built up an unlikely loyal fan base of more than 1,000 business leaders due to his knowledge of music.
4 attributes to help customer relationship management improve customer engagement
Engaged customers are usually better advocates of the brand and are more loyal and more profitable, according to Gartner.