The unique brands that best represent the English national identity
After RKCR/Y&R revealed what Brits deemed to be the English brands that most represented the nation’s identity, we took a look at the history behind those mentioned.
Tag: Brands
The 10 big brands leading the charge on social media – and even they’re not perfect
The ten big brands that are leading the way for social media marketing have been revealed by the Internet Advertising Bureau (IAB) UK, however, the report has found that there’s still room for improvement – that’s your time to shine, SME leaders.
Friends since they were five and now their chocolate business is a sweet success
By Simon Brooke
Some of the greatest partnerships in business go back many years, but Ed Smith and Richard Wilkinson, co-founders of innovative super-food chocolate brand Doisy & Dam, have known each other since they were toddlers.
Regaining that human touch: How SMEs can do it better
By Simon Brooke
If the customer is always right, why do so many businesses get it wrong It comes down to the fact that many have lost the human touch, according to Anne Marie Forsyth, CEO of the professional body for customer service, CCA Global.
Revealed: The 20 coolest brands in the UK
British consumers and influencers including SB.TV founder Jamal Edwards and British Fashion Council boss Caroline Rush were tasked with donning their thinking caps to decide the 20 coolest brands in the UK – meet the companies approaching sub-zero temperatures.
What can UK SMEs learn from the second Japanese business generation
Japanese forex trading platform Z.com Trade recently launched in London. Its CEO, Tomitaka Ishimura, discusses what sets Japanese businesses apart – from considering customer service a given, to holding onto their heritage while localising enough to appeal to new markets.
Manchester United knocks Bayern Munich off top spot of football’s most valuable brands
The Premier League dominated the top ten of football’s most valuable brands and despite a couple of sub-par seasons, Manchester United has maintained its commercial success to reclaim the number one position.
Digital disruption is an opportunity not a threat for travel brands
By Peter Veash
Peter Veash, CEO of The BIO Agency, discusses why the travel industry is yet to tap into the potential of technology to create a more streamlined customer experience.
ZeroLight: Virtual reality has made showrooms a lethal weapon
The innovative use of proprietary games technology and expertise to develop commercial real-time 3D visualisation solutions has made Everline Future 50 entrant ZeroLight a disruptive and successful business.
5 brands that aren’t afraid to court controversy
A lot of big businesses spend millions of pounds each year on maintaining their clean-cut, family friendly image.