Kanye West pop-up partner Appear Here expands from London to New York
London pop-up retail space provider Appear Here has expanded into the US with a New York City office, building on collaborations with global names including Kanye West and Nike.
Tag: Brands
Lessons from the top brands on Instagram
By Staff writer
Success for the top brands on Instagram comes to those who present creative and authentic imagery and text content, a practice that SMEs can adopt.
Trust issues putting influencer marketing model at failure risk
By Staff writer
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
Cutting the Gordian knot: Blockchain and the music industry
By Staff writer
Audio Network’s head of product Matthew Hawn explains why blockchain technology has the potential to become a game changer for the music industry.
The ten most influential UK brands on Instagram, as app hits 18m British users
Instagram has reached the milestone for 18m users in Britain, which coincides with a ranking of the ten most influential UK brands using the social network.
Trick or treat” Frighteningly creative Halloween marketing campaigns
The 31 October is fast approaching and, as things prepare to go bump in the dark, we ve rounded up a handful of companies that got rather creative with Halloween marketing campaigns this year.
The building blocks of Lego’s physical and digital retail experiences
Lego may be designed for children, but even adults can’t resist playing with the yellow figures. How does a company achieve such irresistible engagement though” The toy brand’s senior omnichannel manager, Leif Bode Nielsen, discussed the building blocks of Lego’s physical and digital retail elements.
REVIEW: Four design tips the new BHS.com online brand should embrace to thrive
By Staff writer
Following the collapse of BHS this summer, the long-standing British retail business embarked on a digital-only comeback in September as BHS.com, so here’s an assessment of the relaunched website from a design and user experience point of view.
Condoms and pet food now only a button away as Amazon Dash comes to the UK
Following on from the launch of its Prime Now and Fresh services, global ecommerce and business services company Amazon has brought a service allowing customers to order new products at the touch of a button to Britain.
Instagram has half a billion users, but what does this mean for businesses
With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each. For businesses, social media provides rich opportunity for customer engagement by increasing awareness and building their brand personality.