The Trademark Helpline: An Essential Service for UK SMEs
By Emma Ames
SME brands might be at risk of trademark trolls, brand clashes, and unexpected court battles. We sat down with Jon …
Tag: Brand Awareness
How to turn bad press about your business into something good
You’re chugging happily along, building your business, and then it happens. Someone publishes a derisive article or a scathing review, makes an insulting comment or a damaging statement about your business for the world to seeAnd worse, for your customers and target market to see.
Here’s why UK law firms are 10 years behind
By Staff writer
MyLegalAdviser’s Alex Boothman explains why the legal industry needs to go digital or go home.
Meet the firms that ditched old names for new ones and the challenges each faced
By David Craik
Names are precious, but sometimes business have to change them for expansion, marketing or legal reasons.
British Airways and LinkedIn row law firm demonstrate the need to react and protect the brand
By David Craik
When a crisis hits businesses, both large and small must move quickly to defend brands – rather than hoping it will blow over and not bring about a negative public perception.
Live or die Why brand identity will decide a company’s fate
By Myles Ritson
In this age, smart companies understand that brand is no longer for under control for them to define. For decades, marketers have worked on what message they would give their target audience but the audience has left the building.
3 reasons why unpredictability is good for business
By Joss Davidge
Joss Davidge, director of the unexpected at live brand experience agency Because, explains why entrepreneurs and business leaders shouldn’t necessarily be worried when an unexpected fork appears on the company’s roadmap.
5 ways to boost your business with webinars
Webinars are great ways to conduct conferences, collaborate, and are ideal for training purposes – but what are the specific business wins from using webinar Richard Forsyth explores why webinars have become an attractive proposition for growth.