Alison Shadrack

Sales & Marketing 6 min read

Why PR matters for small business owners

By Alison Shadrack, Founder & CEO of Adia PR PR is something that far too many SMEs have pushed down …

Sales & Marketing 4 min read

How to turn bad press about your business into something good

You're chugging happily along, building your business, and then it happens. Someone publishes a derisive article or a scathing review, makes an insulting comment or a damaging statement about your business for the world to seeAnd worse, for your customers and target market to see.

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