Brands need to be authentic – and not just at Christmas
By Toby Britton
To cut through the noise, especially online, brands have to be more authentic than ever. But don’t just reserve this for the sentimentality of the Christmas period!
Tag: Authenticity
When leading purpose isn’t enough: Grub Club founder Olivia Sibony on learning from ‘mistakes’ and knowing when to move on
Seed Tribe’s Olivia Sibony opens up about life after selling Grub Club and why impact entrepreneurs can’t change the world unless they’re financially sustainable.
An appetite for trusted information easily sated by consumer-generated content
By Staff writer
As products gain depth and promise more benefits, greater claims are made from manufacturers and retailers. People, of course, want to be informed so as to make the best choices. But in whom will they place their trust” That’s where consumer-generated content comes in.
How the right company culture can act as a powerful business accelerator
By Staff writer
As any chief executive will know, when taking over the helm of a company it’s important to first identify the most powerful lever of competitive advantage at your disposal. From my experience, this is always the culture of a company’s people and it can act as a powerful business accelerator.
As incentivised reviews become the latest trend, authenticity needs to be a priority
By Staff writer
Following a recent report analysing some 7m Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate the customer feedback process.
Start promoting your firm’s values and if you don’t have any create some quickly
There’s one question everyone seems determined to answer these days: “Why are company values so important?” The answer most shouted about suggests they are the proverbial keys to the cultural kingdom.