Co-founder and Chief Marketing Officer at Miappi, Toby Britton, explains how your SME can adopt an influencer loyalty marketing strategy to in a bid to keep up with competition and cultivate a strong customer community.
Co-founder and Chief Marketing Officer at Miappi, Toby Britton talks through why your business should start considering building up your brand community to have a competitive advantage particularly in a saturated market, and why it could be your secret weapon.
Toby Britton from Miappi reflects on the challenge's brands face when marketing under lockdown...
To cut through the noise, especially online, brands have to be more authentic than ever. But don't just reserve this for the sentimentality of the Christmas period!
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