The data discussion continues, but the debate can fall on deaf ears. To clear up any misgivings SMEs may have about the method of technical strategy, Real Business secured some hot Corporate Insights on the topic from Trainline.
Rafael Cortes, head of marketing at Foehn, analyses the the cost and efficiency gains that can be achieved by integrating cloud technologies – freeing up teams to pursue that sought-after growth.
By Gavin Hammar
As a virtual newcomer to marketing communications, social media’s impact is evolving all the time. Rather than an easily measurable existing tried and tested marcom such as DM or advertising, how can we make it work for SMEs Gavin Hammar, founder of Sendible, explains how.
Today’s companies are coming to terms with the era of “big data”. At some point today, you’ve likely come face to face with data. Whether big or small, in a desktop excel file or the cloud, the influence of data on daily life cannot be ignored.
As digitisation continues to revise the rules of business, it is getting harder for firms to identify competitors. Not only are startups popping up left, right and centre, but well-established industry leaders are expanding beyond traditional industry sectors and regions.
By Simon Brooke
Big data is a big bogeyman to many small and medium-sized companies which regard it as too complex and time consuming to deal with.
There was one overarching theme in Adaptive Insights’ 2015 CFO Indicator: successful CFOs are those that are using technology to lead business strategy with financial data and insights. However, CFOs predict the amount of data they manage will greatly increase by 2020 – which will come with its own set of challenges.
Over the last couple of months, the news has been filled with multi-billion deals. Brian Gentile, senior vice president at TIBCO, highlights the opportunities made available by data analytics during a merger and acquisition.
