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Tag: Analytics

Data analytics in the driving seat: Keeping staff and cargo safe on the road

July 31, 2018

By Staff writer

The most common cause leading to accidents in a vehicle fleet is a lack of compliance to driving standards. So, organisations need to take steps to gain greater insight into how drivers are behaving.

Leaving crowdfunding analytics behind for ethical fashion business Mamoq

February 21, 2018

By Zen Terrelonge

Having developed her business knowledge in the crowdfunding sector as an analyst, Madeline Petrow felt an entrepreneurial urge within growing and set up a fashion startup.

Empowering a remote and flexible workforce to meet the needs of always-on customers

January 5, 2018

By Staff writer

The workplace is in the midst of the biggest revolution since the industrial age. An emerging consequence of this is demand for remote and flexible working.

Maximise your sales and marketing by applying analytics to phone calls

September 13, 2017

By Staff writer

What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call” It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.

The small business showing a supplier can be kept on its toes with bespoke contracts

May 22, 2017

By Letitia Booty

Simon Douglass is an entrepreneur with a background at Google. He understands that for a small business to be successful, you’ve got to fight your corner and remain flexible.

Ten strategies the best CFOs and FDs have mastered

May 2, 2017

By Staff writer

In today’s competitive landscape, the best CFOs help corporate leaders make more informed decisions. As such, their role has evolved.

How businesses can remain personalised in an age of privacy

March 21, 2017

By Staff writer

Access to increasing levels of customer data has been a real game changer for businesses in recent years, but will it be possible to remain more personalised in an age of privacy?

Is your business making the most of its data and analytics?

February 21, 2017

By Staff writer

Exploring how increasing customer expectations are driving data and analytics to the forefront of the business conversation and offering a competitive edge.

Digital advertising strategy: Have we reached a tipping point?

February 10, 2017

By Mike France

For a consumer brand like Christopher Ward, having an advertising strategy that provides evidence of success or failure is key for Mike France and his team.

Start harnessing data projects successfully for business value in 2017

December 27, 2016

By Staff writer

Data projects have huge business value potential, which we will continue to see in the short, mid and longer term, but how can they be used to derive this value properly?

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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