How can you optimise your ad revenues on your website
By Augustin Ory
If your website runs on advertising, here is how you can optimise ad sales most effectively.
Tag: Advertising
Facebook overhauls offering for SMEs to suit mobile – and here’s how
With over one billion people now viewing Facebook “Pages” every month, the social media platform has updated its offering to help businesses “build mobile presence” and interact with customers with greater ease.
The five times sponsorship failed and blew up in the faces of brands
For any SMEs looking at how sponsorships or innovative branding exercises can boost sales, we’ve pulled together five cases of when that marketing money was probably better left in the bank.
The best and worst marketing stunts by the 6 most influential athletes
Researchers at the London School of Marketing (LSM) have revealed the top sporting superstars with the most influence when it comes to marketing. We took a look at some of their best stunts – as well as the mistakes they made along the way.
A new era of marketing: 500 London buses set to receive a beacon tech makeover
Beacon technology on buses will enable advertisers to push targeted offers and content to commuters as they travel around London.
The UK’s fastest growing private companies: Hot 100 2015 – (34) CHI & Partners
Marketing and advertising firm CHI & Partners has had to adapt to digital since its initial launch in 2001, which it claims has helped it become a sophisticated kind of agency.
Native mobile video advertising: The new TV for advertisers and SMEs
If you’re a brand that relies on TV to reach your audiences, you might be worried as cost and distractions can be factors impacting the reach. However, big brands and SMEs alike have a new opportunity to engage their audiences with native advertising.
Live or die Why brand identity will decide a company’s fate
By Myles Ritson
In this age, smart companies understand that brand is no longer for under control for them to define. For decades, marketers have worked on what message they would give their target audience but the audience has left the building.
General election 2015: Green Cave People co-founder Marc Cave – I’m voting as…
Marketing communications entrepreneur Marc Cave is after a government that has the “cojones” to get tough on global firms that dodge taxes, and is the latest to give his thoughts in our “I’m voting as…” feature series.
Facebook has 40m small business pages and it wants more
Facebook has announced that it is organising another series of small business meet ups in the US, which will take place during the summer and autumn of 2015.