The customer isn’t always right tips for balancing customer services
Despite the old customer services adage, it turns out that maybe the customer isn’t always right after all.
Tag: Advertising
YouTube found to be most-used tool for business digital testing
New research complied by Perfecto has revealed which platforms are being most utilised by growing businesses when it comes to digital testing plans with YouTube, Facebook and WhatsApp leading the way.
Everything the world’s biggest websites know about you
By Staff writer
Brands have been collecting our personal information ver websites for years, using it for marketing purposes so as to offer a better customer experience.
Rethinking your online digital advertising to attract new customers
While often considered a dark and mysterious place, the online world is an area which can produce tremendous returns for young and ambitious companies – it just pays to know what is working these days.
TV advertising isn’t a big brand luxury anymore
You’ve built a solid foundation for your business which has attracted a number of clients through your contacts and word of mouth, thanks to your good work. But where next How long can the flow of new business last without some calculated investment in marketing
How programmatic digital advertising will drive business growth
From social media advertising through to paid-for search ads, digital advertising is evolving to empower businesses to tell stories in more relevant ways.
Grace Victory: Business learnings from a social media superstar
For businesses wanting to make more out of social media channels such as Twitter or YouTube, whether it’s for customer acquisition or communication, we’ve tapped up the expertise of award-winning blogger and YouTuber Grace Victory
Saluto: Giving SMEs the opportunity to advertise on mainstream TV
By Simon Brooke
As TV broadcasters unveil Christmas schedules over the next few weeks, advertisers will be poring over the programming – deciding when and where to buy airtime.
Twitter launches first TV advert in a bid to gain new followers, but confuses many in the process
Social media platform Twitter announced it added just 4m new monthly users in its most recent quarter – which sent its stock tumbling. Determined to get the lines on the graph pointing skyward instead of near-flatlining, the company is rolling out a bunch of TV adverts – the first of which has been confusing to say the least.
Insider interview: Facebook plans to be your de facto mobile presence
To provide you with the inside scoop on what Facebook is planning in the way of business services, we took a trip to the social media company’s London base to speak with SMB director for EMEA Ciaran Quilty about Pages, advertising and the exploding medium of video.