With Mental Health Week upon us, it is a timely moment to think about the way in which your business supports employees with mental health and wellbeing in the workplace. This is particularly the case in the light of recent changes that many have seen to their working model following COVID-19 and the growth in remote working.
Sustainable transport solutions are constantly in the headlines as a means to fight climate change, but there is a missing link. People’s safety perceptions and risks need to be addressed. Failing to do this will reduce their adoption of alternative forms of sustainable transport - and the environment will pay the price.
While we’d all hoped that 2022 would bring some respite to UK small business owners, the next few months look set to present a whole new set of challenges as inflation continues to rise. Amidst this disruption, prioritising anything beyond the day-to-day of keeping a small business afloat seems daunting. Marketing and growing new customers can easily fall by the wayside.
It may surprise you to learn that developing a tv show is remarkably similar to creating a new business. Every show idea, every production, is like creating a new business. They all require their own business plan. The key to success? Inspiration, opportunity, timing, network, ability, and a bit of luck.
What makes a good business leader? Confidence is, of course, an essential trait in a CEO – without it, there's no aspiration, drive or belief in the company's strategic plan. But how important is self-confidence? Is it necessary for a leader to have all the answers?
For a lot of businesses marketing and PR is often seen to have one ultimate goal - drive sales. The equation is simple, the more people who see your brand and are engaged by your message or content, the more likely they are to buy from you. But there is another side to communications that we talk about less - reputation management.
We’ve seen two years of relentless grief caused by the coronavirus pandemic, and the world is now truly shaking as the horrors in Ukraine unfold. The despair and anxiety has been so persistent that there's a danger we could become numb to it. We constantly look at the news feeds, but we do not feel their horror. They are data, and we remain detached.
Rob Neander, the Performance Director at Spin Brands talks through how your SME can capitalise on the social media platform taking the consumer by storm. Acting as one of the most valuable marketing tools, Rob Neander tells us how we can take the next step in marketing to millions.
As we reach the six-month mark on the back of COP26, it’s clear that the corporate world is starting to hold itself accountable for its sustainable shortcomings. From prioritising bottom-up action to improving company transparency amongst a more active audience, a number of e-commerce giants are working towards a greener future.
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