Opinion

Opinion 5 min read

The biggest problem that travel brands need to fix

Last week, I experienced one of my biggest annoyances. I walked into the lobby of my hotel, where I’d booked a room online. I’d already provided all my personal information – my address, my credit card, everything – but when I arrived to check in, they didn’t have any of these details.

Opinion 4 min read

Budgeting: Realistic dreams vs. playing it safe

There’s a saying in business that sales managers typically create budgets using the "this year’s numbers plus 15 per cent" approach. I can say that from personal experience that is sometimes not too far from the truth and applies in companies of all shapes and sizes.

Opinion 3 min read

TV advertising isn’t a big brand luxury anymore

You’ve built a solid foundation for your business which has attracted a number of clients through your contacts and word of mouth, thanks to your good work. But where next How long can the flow of new business last without some calculated investment in marketing

Opinion 6 min read

What can Chinese investment do for your British SME?

It may have slowed down, but China’s economy is still growing at three times the speed of the UK’s and there are still massive opportunities for outbound investment. Recent figures attribute a record-breaking $101bn worth of global deals to Chinese buyers in the first three months of 2016 alone.

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