Almost half of all UK consumers are set to support Small Business Saturday on 6 December, spending an average of £24.39 at small local establishments, according to Direct Line.
When and what was the first TV advert It was as far back as 1941 - TVs at the time already being around 20 years old.
IMRG and comScore have released their annual 'Top 50 IMRG Retailer Ranking', which features online retail giant Amazon beating Apple and Argos to the number one spot.
25-foot popsicles, billboards that turn power lines into gangly nose hairs, and vending machines that send the thirsty and unsuspecting on an interactive spy mission through a crowded train station are just a few of the wacky marketing tactics that fall under the umbrella of 'guerrilla marketing'.
A lot of big businesses spend millions of pounds each year on maintaining their clean-cut, family friendly image.
New research from Kantar Worldpanel reveals that Brits are opting for homegrown FMCG brands, with Warburtons topping the list.
Engaged customers are usually better advocates of the brand and are more loyal and more profitable, according to Gartner.
Over £1.3bn have been wiped off Britains's listed supermarkets after Morrisons kicked off a price war with its competitors.
Don't let your card be relegated to the recycling bin – follow these seven tips to create a card that people will hold on to.
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