From social media advertising through to paid-for search ads, digital advertising is evolving to empower businesses to tell stories in more relevant ways.
This year’s “Red Saturday”, which kicks off the Valentine’s Day spending rush, falls on 6 February and although the day will see 2.2m Brits rush to make romantic purchases, overall spending ahead of 14 February is set to decline on 2015.
As part of the Internet Retailing UK Top 500 campaign, seven British retailers have been granted “elite” status for the ecommerce and multichannel services provided to consumers.
The start of a month can often mark the launch of a new strategy or campaign for a company. For House of Fraser it meant using Twitter to get “#Emojinal” in a series of tweets considered so strange that users of the social network were willing to put money on the retailer declaring a hack – it did no such thing.
To promote its new Range Rover SVAutobiography, Land Rover is offering the customers “the most luxurious road trip on Earth” which will cross five continents, eight countries and nine of the world’s finest hotels over 21 days – all for at least £100,000.
An increased demand for storefronts in luxurious locations sent central London commercial property rents up by 18 per cent in 2015.
So you’ve spent years building your business from the base up, acquiring customers, closing funding rounds and building the team. After deciding the company needs a fresh new look, how do you go about doing that to an established company worth a nine-figure amount
Monday 18 January was no ordinary start to the week – indeed, the day was dubbed Blue Monday, “the most depressing day of the year”, which a handful of brands capitalised on with marketing campaigns designed to spread cheer among despondent consumers.
It’s absolutely critical that a company's website functions well and engages with users to provide an enjoyable user experience. To gain insight as to how startup companies have managed to convert online visitors to paying consumers, we have spoken to various successful business owners who have first-hand experience in this.
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