Sales & Marketing

How to get the most out of your digital ad spend

In the first half of 2016, digital ad spend hit £4.78bn: a 16.4 per cent rise on the second half of 2015, and the highest increase for two years. Mobile spend alone hit ?802m beating out PC and tablet spend (?762m) quite comfortably and now accounts for 36p of every pound spent in this channel.

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