Only two per cent of shoppers convert on their first visit to an online store; meaning brands need to be active in retargeting prospects where possible.
When it comes to achieving success, there is no lack of advice to be found across the Internet. But when you ask any one entrepreneur, there's never a sure-fire combination that will quickly get you to the top. This is especially so if you're trying to create effective advertisements.
For some small business owners it can be hard to move away from the consumer mindset here are some tips on how to negotiate as a business.
There's no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.
The entertaining of clients might have developed a bad rep, but Simon Whitehead believes it important enough to make a key business resolution for 2017.
Cereal business Kellogg's has announced it will invest £10m into marketing it's oldest brand, Corn Flakes part of a bid to drive social media engagement.
Through tribal marketing you'll find your brand a cult following, like that of a football fan following his/her team. Here's how you can replicate that loyalty.
From social media to TV advertising, there are countless ways to boost your company's brand but what about sports sponsorship as a way forward
A payments strategy is really important to ensuring the continued growth of your company. Card payments are the future - find out how you can get on board.
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