Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it?
Since the GDPR began to be enforced in May 2018, consumers have been given more control than ever before over the communications they receive and which brands can market to them. For many small businesses, the online marketing space is now wrapped in uncertainty. Is it time to rethink mail?
These young entrepreneurs warn us that businesses who fail to engage with influencers won't survive in a future based on Gen Z audiences, and their thirst for reactive content.
Black Friday has only just passed, but what did consumers spend and what retailers were the most popular options" And what do these results mean for both e-commerce businesses and the British high-street?
It's Black Friday, and feelings of tension and apprehension will be felt among retailers everywhere today. But founder and CEO of Omnia Retail Sander Roose is here to say that mass discounts won't necessarily mean mass success for brands...
Thought that marketing technology was enough to sell your brand these days" Well think again, statistics show that consumers are sick of robotic targeting campaigns, industry expert Eric Fulwiler is here to tell us more...
With an increase in clientele visiting sites on Black Friday, it makes sense for retailers to use this opportunity to build brand loyalty and keep new shoppers coming back again, says Duologi's Bruce Rayner.
Worried about getting your business website 'mobile ready'" Don't fear, because google's head of marketing is here to tell you how to do it.
Real Business takes a look at the social media platforms that would help UK SMEs and how they can get the most out of each one.
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