How can the brightest and best marketing leaders reach the top of their game For starters, they have to get creative with their skillsets.
Female Gen Z shoppers are defying gender stereotypes more than any other generation of consumers, as revealed by a spike in purchases like power tools, motorcycles, and other 'male' goods. What does this mean for the future of marketing and retail?
Unilever is set to halve plastic use by 2025. But is this coming from 'the corporate heart' or from a mere attempt to stay relevant in an increasingly sustainable savvy market"
At best, mainstream healthcare services offer 'sick care' rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand
Discover Uday Tank's top tips on how to create a fantastic small business website.
Revisiting a company motto or philosophy is necessary in an ever-changing world, but it can disrupt people's sense of ?who we are and should be carefully managed, according to new research. We take a look at the world's biggest brands, their slogans, and how to manage consumer expectations when executing branding changes.
The consumer subscription industry is booming by pushing consumers towards products they haven't tried before, says cheese subscription business owner, Edward Hancock.
Do you ever complain that your PR campaign isn't working for your business" Could the fault rest with you?
It takes time and effort to build up a strong brand image in business. After you've done the hard work, it's important to know how to retain it.
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