Your new website sucks, and here’s why you don’t need one
By Staff writer
Everywhere we look, we are being told we need a new website campaign, digital marketing, to be at the top of Google. If you don’t, your world will crumble.
Tag: Web Design
Businesses need to care about fast websites right now they’re too slow
By Staff writer
It should be no surprise that the internet is e first port of call for most consumers searching for products and services, so fast websites are a must.
REVIEW: Four design tips the new BHS.com online brand should embrace to thrive
By Staff writer
Following the collapse of BHS this summer, the long-standing British retail business embarked on a digital-only comeback in September as BHS.com, so here’s an assessment of the relaunched website from a design and user experience point of view.
The what and why of SEO: Mangling myths and finding facts
By Matt Sawyer
Some 93 per cent of online experiences begin with a search engine, while Google alone carries out more than 3.5bn searches daily. With that in mind, just how good is the search engine optimisation (SEO) for your firm’s website If you’re unsure, it’s time to get up to speed.
Getting your website right: A path to brand loyalty for small businesses
For small, medium and early stage-businesses brand loyalty is a highly valued commodity – it takes time to earn but can be lost very quickly. Whilst large, established brands can afford the occasional blip in customer service, smaller brands are more exposed and have little room for error.
How merchants can avoid pitfalls of marketing in the online world
By Steve Wilson
For any organisation looking to set up a new online business or expand an existing one, there are a host of challenges to overcome – failure to tackle these factors can result in companies looking unprofessional and falling foul of consumer protection law.
Top SME design trends for 2016
Designing a logo is just the first step in launching or rebranding a business. From our experience in running an international design marketplace over the past 12 months, here are our thoughts and predictions about the key SMEs trends that will dominate 2016.
Do celebrity clients like Jeremy Paxman help an SME?
By Simon Brooke
With a client roster being one of the most important validation points for any business looking to attract new custom, we ask the founder of Bozboz whether his star-named customers have been a boost.
The entrepreneur who gave his own money away to strangers to hit the jackpot
By Simon Brooke
It’s a phrase that is normally associated with bad media headlines and political controversy, but for former graphic designer Chris Holbrook, “Post Code Lottery” has been very good news.
The psychology of colour in marketing and branding
By David Craik
The psychology of colour as it relates to persuasion is one of the most interesting – and most controversial – aspects of marketing. With this in mind, PrintUK.com discusses how the use colour can prove beneficial to brands.