By Staff writer
There is no clear definition of what viral really means. One YouTube personality said five million views of a video in a three to seven day period are needed; others may feel the bar is much lower than that.
Business video is used for so many things in a modern workplace that it can be disastrous if your company doesn’t have the video capability to support streaming.
By Staff writer
There’s no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.
In an increasingly digital world, it is becoming harder and harder for technology companies to stand out from the crowd. However, businesses like Unruly and Easel TV are shining examples of businesses setting a trend.
By Bryan Adams
In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.
Cause marketing in itself is not new, but the heightened awareness and response of the always connected and informed millennial consumer is creating a more sustainable and CSR-conscious world, which is what is creating larger and untapped opportunities.
After demonstrating success in helping the likes of Evian, T-Mobile and Adidas create and distribute viral videos, London-based Unruly has been acquired by News Corp in a deal worth £114m.
Both BuzzFeed and Snapchat announced plans for IPOs, following discussion about the companies’ futures.
Microsoft announced a whole host of new developer tools at its second keynote of the year, but Twitter was more preoccupied with the unveiling of its facial recognition website.
