Social commerce given new push in the UK as shoppable video hits social media
Social commerce has been given a new push in the UK, with shoppable video service Smartzer taking its tech to social media.
Tag: Video Marketing
?Developing your customer interaction with video
By Staff writer
The rapid evolution of digital marketing over the past decade has transformed customer interaction when it comes to the brands and products they follow.
The secret to achieving YouTube success for SMEs
By Staff writer
There’s no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.
Lights, camera, action: Your business needs online episodic video content
By Staff writer
Video is a must-have for marketing content as it’s easy to engage with, retains visitors and benefits your site’s SEO. However, one video on the homepage does not make a video content plan.
The Google guide to growing your small business with video
By Shane Nolan
We hear from Shane Nolan, director of SMB UK & Ireland at Google, who shares his top tips for raising your brand profile with video as people globally watch over 300m hours of video each day on YouTube alone.
Marketing firm MediaCom to track consumer emotions with UK tech startup Realeyes
UK tech startup Realeyes has secured a global partnership with marketing giant MediaCom in a deal that will use its “emotion measurement technology” to understand how consumers feel about campaigns based on facial reactions.
Connecting to an online audience with video will take British SMEs into the future
By Garth Haley
According to Cisco, video will account for 69 per cent of all consumer internet traffic by 2017. As 2016 fast approaches, time is running out for businesses to harness the medium of video to connect with their audiences online.
Video marketing advice from YPlan and other UK startups
By Garth Haley
As you will have no doubt noticed when scrolling down your personal Facebook news feed, the number of videos being shared on social media is increasing. This is because video provides the perfect medium for quick, accessible, informative, and most importantly, sharable content.