It’s no longer enough to ‘sell’ your company to employees once. You have to play the long-term PR game, and remind them of work benefits throughout their career with your company. This is especially important when retaining staff who are working abroad and who may be feeling isolated.
We’re in the midst of a vegan revolution in business, and it’s not only about food choices, nor aggressive activism. These three founders are changing the way we see vegan businesses. They can be commercially savvy, and ideologically realistic as well as passionate about a cruelty-free economy.
Christmas is a time for reflection. At Real Business, we ask, is the gambling industry an example of business innovation or a mortal sin” And can SMEs learn anything from them?
Check out these five epic Christmas adverts from leading UK retailers. Apart from their evident Christmas cheer, what lessons can they teach SMEs in terms of branding and audience engagement?
What do you get when you bring together 20 inspiring companies, the leaders at the helm of each, and ask them all to write candid accounts of what their journey is like each month” Welcome to Founders Diaries by Real Business.
