Monday 18 January was no ordinary start to the week – indeed, the day was dubbed Blue Monday, “the most depressing day of the year”, which a handful of brands capitalised on with marketing campaigns designed to spread cheer among despondent consumers.
By Emma Hamnett
The impact of social media in the workplace – in particular Twitter – has been in the news again this month when Tim Roberts ruffled a few feathers in the theatre world. Emma Hamnett, employment law partner at Clarke Willmott, discusses the importance of a robust social media policy.
Microsoft announced a whole host of new developer tools at its second keynote of the year, but Twitter was more preoccupied with the unveiling of its facial recognition website.
Twitter and Facebook have both announced recent changes – Twitter to its policy in dealing with online abuse, and Facebook to its NewsFeed. Unpicking why these changes have been made shows where businesses should be focusing their attention when looking to make improvements.
If London mayor Boris Johnson or his team thought for a moment that his Twitter Q&A session today was going to provide anything other than an opportunity for mockery and trolling, they were largely mistaken.
Hackers, we know them well. In In 2010 the average web site was found to have over 230 serious vulnerabilities. In 2013, it was discovered that 30,000 websites were attacked each day and 2014 saw an onslaught of user credentials being stolen from popular sites such as eBay. This year has seen Coca-Cola tweeting chunks of Hitler’s Mein Kampf.
For anyone planning an enterprise social network (ESN) project to get their employees working together more effectively, there’s no reason to leave your chances of success to luck.
