A business mishap or a PR stunt gone wrong they happen even to the biggest companies. In terms of building a trusted brand, there’s a lot to be said by how a business chooses to handle a PR crisis.
Jeremy Cook, chief economist at World First, the currency and international payments firm, discusses emerging markets and his predictions for 2017 in the second of a two part series.
By Edward Hardy
A Donald Trump victory was not on the cards, but UK SMEs must be prepared for what comes in the future and everyone is likely to be affected.
