Ice cream chain Ben & Jerry’s won’t serve two scoops of the same flavour in Australia until same-sex marriage is made legal. Creative moves such as this has garnered the company a fabulous reputation for doing good.
By Staff writer
We are less than one year away from the EU’s new data protection law, which begs the question of whether businesses are GDPR ready. Sarah Thompson of McGuireWoods summarises where we are now and provides some fast facts.
By Staff writer
Everybody wants more business: More customers, more referrals, more profit. And if you don’t want more business, you want better business. But none of that will happen if there’s no trust in your brand.
Joshua Graham gives his thoughts on the short-term loan market and how it gave rise to The Money Platform.
By Staff writer
The recent case of two brothers who were convicted of trafficking people from Poland to work in the UK has highlighted the issue of ensuring a robust and transparent approach to addressing the issues that modern slavery presents.
By Staff writer
Through tribal marketing you’ll find your brand a cult following, like that of a football fan following his/her team. Here’s how you can replicate that loyalty.
Rant & Rave founder Nigel Shanahan explains why he places so much emphasis on transparency and staff engagement to build the right company culture.
By Staff writer
It’s safe to say Tesco Bank has had better weekends. The UK saw it dominating Monday’s headlines for all the wrong reasons as it emerged it had frozen all online transactions following hackers attacking 40,000 customer accounts and proves an amazing example of how to keep your customers when crisis strikes.
By Staff writer
Known as the nation’s favourite retailer, the secret to the success of the John Lewis Partnership arguably lies in its name. It is one of the UK’s leading firms in terms of employee ownership, with “partners” that actively participate in the business and receive the same percentage of salary paid as a profit-sharing bonus.
By Staff writer
Following a recent report analysing some 7m Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate the customer feedback process.
