Building a marketing cloud: Its simpler than it sounds

By Lindsay McEwan

A proliferation of digital channels and mobile devices has resulted in today’s always-on consumer, bringing huge opportunities for brand engagement, yet an increasingly complicated and dynamic path to purchase. As a result, customer experience management has risen to become the top marketing technology investment, accounting for 18 per cent of total marketing budget in 2014.

Internet of Things: “The implications for business are massive”

By Robb Green

The Internet of Things (IoT) will change our lives. It’s about extracting data from daily experiences and interpreting it to add value to our lives. Your fridge won’t just be a fridge, it’ll know when you’re running out of milk and order some more for you. You’ll be able to control your washing machine from your phone while you’re out. Your oven will text you when your romantic dinner’s ready and let your lights know they should dim.

A peek inside the London offices of Airbnb

By Hunter Ruthven

As one of the fastest-growing digital companies in the world, Real Business wanted to find out how Airbnb was growing operations in the UK and Europe. After securing an invitation to its Shoreditch base, we found out just what the team and new country manager James McClure were up to.

Sphere Fluidics: Single cell analysis has never looked so disruptive

By Shane Schutte

Sphere Fluidics is an Everline Future 50 company pioneering the development of new technology for single cell analysis. Cyto-Mine is the first machine of its kind and enables analysis of millions of single cells in novel biochips and isolation of rare variants which cause disease. This will also allow them to produce new medicines.