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Tag: Surreal Business

BrewDog’s Pink IPA marketing stunt has everyone divided

March 8, 2018

By Shane Schutte

Ahead of International Women’s Day, BrewDog announced the release of the satirically dubbed ?beer for girls,” Pink IPA, via Twitter. It was meant to be a clarion call to close the gender pay gap and to expose sexist marketing.

Giving up on difficult goals may actually be good for you

February 28, 2018

By Shane Schutte

If at first you don’t succeed then try, try again, a famous poem suggests. What we don’t always take into account though is that difficult goals can sometimes be unachievable and that constant failure can have its consequences.

The five tweets that sent share prices crashing

February 23, 2018

By Hunter Ruthven

Following news that reality TV star Kylie Jenner wiped $1.3bn off the value of Snap’s share price, we look at some other instances of digital disturbance.

Could a Mad Max wasteland scenario ever come to fruition?

February 23, 2018

By Shane Schutte

It’s been announced that Brexit will not leave Britain in a Mad Max wasteland not quite. That’s a reassurance… But could we ever find ourselves going down that dystopian route and how would companies operate

Five reasons business leaders need team support

February 20, 2018

By Staff writer

The same issues are often on keen rotation in the minds of business leaders: financial management, sales and marketing.

When you champion shared parental leave but can’t take it yourself

February 13, 2018

By Shane Schutte

Small business minister Andrew Griffiths appeared on Radio 5 Live to push the government’s new shared parental leave campaign. He ended up divulging information which broadcaster Emma Barnett called ?ludicrous?.

Four ways to make staff feel loved ahead of Valentine’s day

February 9, 2018

By Staff writer

How would you respond if an employee asked to take time off on a busy week” Would you say, “Could you move it to another day?” Or would you take a deep breath and tell them, ?Don?t worry about work. We ll cover for you. The latter will make staff feel loved.

How you can overcome negative thinking

February 7, 2018

By Shane Schutte

We’ve all been prone to some negative thinking and more likely than not, it impacts the way we work. Experts in psychology, however, have given their advice on how to calm the mind.

The brands redefining meanings with a return on innovation

February 7, 2018

By Staff writer

In business, some categories rumble along for years, with everybody playing the same game, driving down costs, responding to customer needs and making the numbers.

How exactly do successful entrepreneurial minds work?

February 5, 2018

By Staff writer

These days, it seems, almost everyone fancies being an entrepreneur, if not today, sometime in the not-too-distant future.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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