Researchers at the London School of Marketing (LSM) have revealed the top sporting superstars with the most influence when it comes to marketing. We took a look at some of their best stunts – as well as the mistakes they made along the way.
The internet can be a powerful weapon in the battle for brand awareness, but sometimes, in an almost Terminator: Judgement Day-style attack, the machines turn against companies – in some cases because of stupidity.
People are most likely to think of a new business idea when they’re in bed, according to new research. While remote working is now being favoured by some as a means of stimulating creativity outside of the office – the workplace is also still popular as a place where people come up with ideas.
While many leading business figures are renowned for focusing on making money first and foremost, a Saudi business magnate and investor has just announced he plans to give away his £28bn fortune. His pledge may be extremely charitable, but he’s not the only one making such extensive efforts to give back.
The co-founder of Apple has adjusted his previous prediction that robots could spell the end of humankind, instead suggesting we could be the family pets of the future.
American rock band Linkin Park has brought on board a “creative business executive” to help its move towards global brand partnerships and venture capital, with music taking a back seat.
In theory, we aspire to originality, but we often tend to mirror those we admire most. While this is no different for businesses, the latest trademark battle has highlighted that some business owners merely hold personal grudges and don’t want others to perform better.
Johann Rupert, CEO of luxury goods company Richemont – who has made billions through brands including Cartier and Chloe – said replacing workers with robots will escalate the tension between the rich and the poor.
Caffix is taking the novel approach of selling all food and drink – from avocado sandwiches to flat whites – at £1, which is a quick route to standing out in a city where most prices are sky-high.
From the traditional designations of Shoreditch and Silicon Valley to the less well-trodden hubs of Osaka and Santiago, new research has revealed the “hippest” places to have an office address.
