The what and why of SEO: Mangling myths and finding facts

By Matt Sawyer

Some 93 per cent of online experiences begin with a search engine, while Google alone carries out more than 3.5bn searches daily. With that in mind, just how good is the search engine optimisation (SEO) for your firm’s website If you’re unsure, it’s time to get up to speed.

Simple solutions for SMEs to survive summer business challenges

By Kayleigh Conway

School’s almost out, the weather has cheered up and your employees can’t wait to get away from the office. Staff engagement is at its lowest during the summer, more than any other time of year, as staff look forward to their holidays or generally resent being stuck indoors while the sun is out – there are ways to manage this, however.

The questions that need answering to establish the USPs of your company’s app

By James Tee

As an entrepreneur you need a mobile app that is better designed, better built and better delivered than every other app available. From the first mobile app in 2008 to the millions available today, what we browse in app stores and download to our devices are results of years of development by other app entrepreneurs, who continue to define and refine their unique selling propositions (USPs).

Five ways your apps are putting you at risk

By Ed Macnair

The use of both mobile and cloud applications has become increasingly common in the workplace. Where once applications were firmly in the realm of the consumer, the collaboration, flexibility and productivity boost on offer means businesses have adopted them wholeheartedly. But with great benefit, also comes great risk.