Is the UKs business backbone really maximising brand
Giles Redmayne, business director at Purpose, explains the value of branding and argues that mid-sized firms must place it at the core of the business.
Tag: Strategy
Merging or acquiring, the strategy remains the same
Taking the decision to merge two companies or to acquire an industry specialist is one of the most challenging scenarios a business can face. When organisations are brought together no department, manager or employee is left unaffected. Everyone involved has to suddenly adjust to new work practices, internal processes, IT systems and a combined company vision.
Hitting the right note when it comes to retail music selection
It’s pumped into the background whether we’re doing some spring time browsing or frantic Christmas shopping, but music in retail establishments has been proven to have a big impact on cash going into tills.
The anatomy of what goes into crowdfunding campaigns
Equity crowdfunding has helped make angel investing to a wider range of people, creating hundreds of thousands of new investors and greater opportunity for startups.
Top 5 Business Strategies of the last 10 years
By Simon Barton
In the last decade we have seen a great deal of improvement in the sophistication of business strategies.