By Staff writer
When someone tells you about a problem, it can be hard not to jump in with suggestions and solutions. But authors Karen Meager and John McLachlan suggest you try these three things first before giving advice as a manager.
By Staff writer
The other night, I watched a two-hour Apple launch presentation with some colleagues, pizza and beer. You really do need beer to get through these things nowadays.
By Staff writer
Playing the right role impacts the bottom line in business, so it’s important that you get into character before delivering your boardroom performance.
We have an insatiable curiosity for ?what happens next?, be it in the real world or the boundless fictional realm and it’s one of the key reasons why brands should be looking to hook us with stories.
By Bryan Adams
In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.
Executive and former singer Kendal Jolly claimed Disney’s mission has remained the same throughout its history – to make magic. One of the most crucial business tools employed, he said, was storytelling.
