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Tag: Stereotype

We tend to be harder on female leaders when they make mistakes

May 4, 2016

By Shane Schutte

In a recent study, Victoria Brescoll, a social psychologist at Yale School of Management, examined whether female leaders are judged more harshly for small mistakes when in traditionally male occupations.

First Women Summit 2016: Should prejudice sometimes be ignored to further female agenda

February 4, 2016

By Shane Schutte

A panel at our First Women Summit 2016, supported by the CBI, tried to tackle the issue of whether females sometimes needed to turn a blind eye to inappropriate behaviour in order to further the case of women in business.

Facebook CEO Mark Zuckerberg’s advice for women: Don’t date the nerd, be the nerd

January 7, 2016

By Shane Schutte

After having made a joke about how she hoped her granddaughters dated a nerd in case he turned out to be the next Mark Zuckerberg, Darlene Loretto probably didn’t expect the man himself to tell her to think bigger.

MBAs develop a holistic insight for any multi-national firm and help break glass ceilings

January 6, 2016

By Reema Arya

Banks and financial services are constantly looking for innovations for technological platforms to enhance customer experience, and to stay at the top of the finance profession, I joined the MBA programme at HEC Paris to learn what financial leaders need to know today.

Women in business: The secret to a healthy work-life balance is commitment to gender equality

November 18, 2015

By Ida Tin

Ida Tin, founder of Clue, discusses why she believes her workplace should be the norm, not the minority, as well as discussing the many benefits of creating a workplace where parental leave is flexible and children are welcomed in to the office.

Time to walk the walk and change perceptions of women in IT

August 17, 2015

By Oscar Macia

Following the recent “I look like an engineer” campaign, Oscar Macia, CEO of ForceManager, looks at gender imbalance in IT, why it exists and how to change dated perceptions of IT as a “male only” career choice.

The first female CEO in Google images is…Barbie

April 17, 2015

By Shane Schutte

Search the term “CEO” in Google images and the first female you’ll find is 15 rows down. Surprisingly, she turns out to be a Barbie doll.

They may be anchored in clichs, but cultural differences should not be ignored in business

February 12, 2015

By Hunter Ruthven

As Walmart found through its ill-fated South Korean growth push, it really does pay to know just how an overseas market expects your business to behave.

Individuals who achieve the highest positions of leadership share common facial features

January 19, 2015

By Shane Schutte

Findings from Dr Dawn Eubanks and Warwick Business School imply that within business, military and sport, individuals who conform to stereotypes in their domain and share common facial features with leaders from other sectors, could be the next Alexander the Great.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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