Why sports sponsorship worked for these three businesses
From social media to TV advertising, there are countless ways to boost your company’s brand but what about sports sponsorship as a way forward
Tag: Sports
Why cultural training experts and big business had an extra interest in golf’s Ryder Cup
By Staff writer
While sports fanatics were glued to the action during golf’s Ryder Cup, business experts were caught up in the debate over which team had the better team spirit and why.
Why the sport and leisure industry will play a major role in the future of UK business
By Gary Denton
We all strive for a work/life balance but are UK businesses doing enough to enable employees to embrace real change in their lives, helping them to improve overall health and wellbeing
Leaving professional rugby behind to tackle the beverage industry with a global brand
In the latest of our Business Class profiles, we hear from Gary Lavin, a former professional rugby player who turned his attention towards business after an injury forced him out of action. Now, in ownership of healthy drink brand VitHit, which sells 17 million bottles annually, Lavin paints a picture of the prosperous new life he’s created.
David Haye provides recruitment app a fighting chance with 2.65m seed round
Heavyweight boxer David Haye has used his platform to champion British business, contributing to a £2.65m seed investment round for recruitment app Syft alongside David Cameron’s former enterprise advisor Lord Young.
Impromptu birthday gift turned entrepreneur into Le Mans 24-hour race winner
Detailing a fast-paced lifestyle in our latest Business Class profile, having decided he didn’t want a pair of socks for his birthday, entrepreneur Simon Dolan asked his wife for a track day – this resulted in him winning the 24 Hours of Le Mans tournament and becoming a racing team owner.
Entrepreneurs are more like heavyweight boxer David Haye than they know
Sitting in the audience of an interview with British heavyweight boxer David Haye, amidst the talk of his upbringing, ambitions and comeback trail to become world champion once more, it became clear business leaders have more in common with the fighter than they realise.
Sports Direct accesses Jay-Z brand among others with strategic US investments
British retail giant Sports Direct, which is owned by billionaire boss and Newcastle United owner Mike Ashley, has made “strategic US investments” in two American sporting businesses, opening the door to brands including rapper Jay-Z’s Rocawear.
30 Digital Champions: David Lloyd’s journey from tennis pro to content startup creator
We’ve all heard the analogy that in many ways running a business is like playing a sport. It’s been proven over and over again, and Media Legends Group, co-founded by tennis ace and leisure entrepreneur David Lloyd, is no different.
Marketing your company: Its time to stop embracing failure and chase perfection instead
By Simon Brooke
There’s too much talk today about embracing failure, according to Matthew Robinson, group development director at digital content provider The Moment, who is also of the belief that the idea is misplaced.