The future of marketing there may be no silver bullet, but where should you place your bets?
For many growing businesses, marketing in one way or another will be a top priority but how do you decide on a strategy?
Tag: Social Media
World Emoji Day is nearly here should brands be indulging in these weird and wacky icons?
Emojis are almost a way of life people use them across social media and in tweets all the time. But should businesses be joining in, or is it unprofessional?
Last orders: Will Wetherspoon face customer exodus after social media departure
Wetherspoon has gone against the grain by shutting down all its social media accounts. While there might be consequences, it raises the question of whether social media is necessary for business.
Six SME marketing misconceptions and how to avoid them
By Staff writer
With so much time, money and effort spent on the daily running of the business, marketing can often be the first thing SME owners forego.
The biggest brand marketing mistakes you can make
By Staff writer
In today’s tough market, you need a solid brand marketing strategy and crisis management process in case anything goes wrong. To assist you, the experts at Romax have listed the biggest and most common mistakes.
There’s still a place for Facebook in this post-Analytica world
By Staff writer
It’s hard to remember an event as devastating to the reputation of social media as recent revelations around Facebook and Cambridge Analytica. But, social media shouldn?t be written off as evil just yet, writes?Stream Time CEO Trevor Evans.
Over a third of Brits would let brands sponsor their social media photos
More than 40 per cent of Brits would allow a brand to put their logo, along with the words ‘sponsored by?, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
I feel like social media for business is a double-edged sword
As Richard Blanford increases his use of social media for business he’s learnt the benefits of a controversial post and perils of social engineering.
Negative reviews from customers are a window into my business
By Mike France
Christopher Ward co-founder Mike France explains why he doesn’t look at negative reviews as something to hide from in today’s digital age.
Using digital without compromising company history and heritage
By Staff writer
Traditional, often family-run, retailers are fighting a battle on two fronts, against bigger competitors and tech-savvy startups. It’s one of the reasons why growing numbers are using digital campaigns to deliver real results, as Martin Harris, head of digital at Tank, explains.