The average British household owns 7.4 internet-connected devices, which drove the digital advertising spend up by 14 per cent to hit a record £7.2bn in 2014, according to the Internet Advertising Bureau and PwC.
The Easter half term is underway, but as thousands of British families take time off to spend with their children, a third of working parents admit the holiday is likely to be interrupted by their jobs.
In December 2014, Rovio Entertainment, the maker of Angry Birds, cut up to 16 per cent of its workforce as a result of dwindling consumer demand. This followed on from “disappointing financial results” the previous year. But the company has a bold strategy in mind.
Sexual health brand Durex has introduced a new smartphone solution that is designed to connect couples in the bedroom and improve sex lives globally – boosting product sales in the process.
New BlackBerry Leap smartphone, which comes equipped with a battery that lasts “25 hours of heavy use”, claims to be designed for young mobile professionals and companies who value security and privacy.
Consumer demand for phablets – smartphones with a 5.5-inch screen or larger – is being driven by a hunger for multimedia content, and businesses have an opportunity to capitalise on the trend.
By Simon Brooke
While often seen as big cost developments rolled out by larger businesses, smartphone applications (apps) are increasingly becoming useful tools for SMEs as the build cost comes down.
Less than a year after securing growth capital from renowned venture capital firm Index Ventures and inking a deal with car manufacturer BMW, JustPark is hitting the fundraising trail again – this time by using the crowd.
Having outlined plans at the beginning of 2014 to list on the London Stock Exchange, Trainline has changed track and found itself a new private equity owner.
With 1 January 2015 marking 30 years since Michael Harrison made the world’s first mobile phone call, it’s fair to say that he and the 1980s’ world population would scarcely have believed how dependent we would become on the communication tool.
