While often considered a dark and mysterious place, the online world is an area which can produce tremendous returns for young and ambitious companies – it just pays to know what is working these days.
By Staff writer
When Neil and Laura Westwood appeared on BBC2’s Dragons’ Den with their pitch for Magic Whiteboard, four out of the five dragons wanted to invest. They’ve since gone from cottage industry to mass production – and had to learn a lot about marketing along the way.
There are two main digital marketing approaches that an SEO agency will use to help you to increase your page rankings, reach your audience and grow your business online – pay-per-click (PPC) and organic search engine optimisation (SEO), the latter of which we’re going to guide you through.
By Eoin ONeill
Search marketing sometimes gets a bad rap – and sometimes with good reason. But here are a few tips that will help your business unglue itself from the common “tick-box” strategy.
By John Morris
There is plenty of information out there regarding search engine optimisation (SEO), but is all of it true Not quiet. As such, we’ve debunked five key “facts” that are actually myths.
By John Morris
SEO should be a cornerstone of any company’s online business strategy, especially as three-quarters of online browsers find what they’re looking for on the first page of search results, and don’t bother scrolling any further.
Our quest to find the nation’s best examples of companies thinking digitally and adopting new technologies bring us to Chillisauce – a business which has achieved remarkable growth since founding at the turn of the millennium.
By Louise Young
Divisional director of retail at i2i Events Group, Louise Young, explores how independent retailers can set their stalls out effectively, and provides advice on things to consider at an early stage.
34SP.com’s Daniel Foster explains why owning your domain is so important, how to go about getting it back if it’s in someone else’s possession and who else is likely to be the owner if not you.
Happy that the last government has made education “boring”, but wanting less interference as a business owner, Richard Harris shares his thoughts with us ahead of the May general election.
