The Importance Of Having A USP In Business
USP stands for Unique Selling Point (or a Unique Selling Proposition – both mean the same thing) and it’s a …
Tag: Selling
Recession-proof your business by investing in your community. Here’s how
Post pandemic customers want to hear about your purpose, not your products. Is your business ready?
Why UK landlords are throwing in the towel this year
Once, being a landlord was seen as a safe financial bet, but with rising maintenance costs and governmental reforms, some 500,000 buy-to-let properties are expected to be sold this year.
Successfully selling to corporate customers in 5 steps
Sealing a deal with a large organisation can be transformative for any business. Roland Emmans from HSBC UK shares the strategies that growing firms are following to get a foot in the door with major corporate customers.
The art of selling: Four things we can learn about strategic selling from Love Island
Brits are notoriously conservative at selling themselves in social situations, and even the most experienced sellers can find themselves at a loss sometimes with a prospect.
3 simple steps to monetising your invention ?” Tame it, Name it, Frame it
By Staff writer
Ahead of World Intellectual Property Day on 26 April, serial inventor Graham Harris tells Real Business why a strong sense of sales and marketing is vital when inventors begin monetising their products.
Improve sales figures by dropping the hard sell
By Staff writer
How your business can improve sales figures by dropping the hard sell and what you should do in its absence to help ensure your long-term success.
BuzzFeed and Snapchat CEOs announce plans for IPOs
Both BuzzFeed and Snapchat announced plans for IPOs, following discussion about the companies’ futures.
Building a business to sell: 7 ways to get it right from the start
Is your plan to flip your business as quickly as you can Here are seven ways to play to build your business for a sale.
10 ways to lock in existing customers
By Nic Ricketts
Forget new customers – the trick to growth is keeping your existing customers on board. Here’s how to lock them in.