The what and why of SEO: Mangling myths and finding facts

By Matt Sawyer

Some 93 per cent of online experiences begin with a search engine, while Google alone carries out more than 3.5bn searches daily. With that in mind, just how good is the search engine optimisation (SEO) for your firm’s website If you’re unsure, it’s time to get up to speed.

Four smart ways to improve organic SEO rankings

By Sophie Elsender

There are two main digital marketing approaches that an SEO agency will use to help you to increase your page rankings, reach your audience and grow your business online – pay-per-click (PPC) and organic search engine optimisation (SEO), the latter of which we’re going to guide you through.