By Staff writer
While Prime minister Theresa May takes every opportunity to point out that Brexit means Brexit?, we still don’t know what Brexit” actually means, nor do we know what will happen to business. But while the natural reaction for margin-conscious SMEs is to raise prices, bosses should instead focus on customer data.
By Staff writer
Customer services needs to play a fundamental part of business. The best salespeople are recognising this and are pitching holistic offerings blurring the lines between great product and great customer service, and promising outcomes driven by this combination.
In order to help businesses of all sizes maximise use LinkedIn, Real Business has secured an exclusive five-point guide from the firm on how you can accurately achieve growth with the world’s largest professional network.
By Jan Cavelle
What separates a good sales team from a great one According to Real Business columnist Jan Cavelle, it’s the ability to cope during tough times.
By Nick Farrar
The sales funnel has provided a simple way of showing how a well-guided buying journey converts customers. It’s instantly recognisable to anyone well-versed in sales or marketing, but does it really reflect the buying journeys of today, and is there a better way of visualising how buyers behave We think there is – It’s time to get your feet wet.
By Staff writer
Some of the most enduring businesses of our time have relied on a strategic partnership framework to maximise success, and with the Department for Business, Innovation & Skills suggesting SMEs account for 99.9 per cent of all private sector firms in Britain, bosses need to replicate such strategies to increase sales.
There aren’t many businesses out there that actively incentivise staff to p%*s off existing customers and go aggressively in search of new ones, so why do health clubs like Virgin Active pursue this strategy with such enthusiasm
Research commissioned by American Express and undertaken by the Centre for Economics and Business Research, claimed the value of the Christmas period to small retailers hit £13.9bn in 2014.
While you may become frustrated at the buying power or marketing influence of bigger competitors, one thing you can hold above the heads of corporates is the ability to be closer to customers and react to produce more tailored products.
By Ben Fried
With a recent CBI survey indicating the strongest export channel for UK goods and services is the US, Ben Fried, chief technology officer at Lucid Fusion, explains how tech is making it easier for British firms looking to expand overseas.
