Big sales discounts result in cherry-picking” shopper tactics
New research has suggested that customers whose first purchase is discounted by more than 30 per cent are less likely to make repeat purchases from that brand.
Tag: Sales
Maximise your sales and marketing by applying analytics to phone calls
By Staff writer
What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call” It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.
Summer sales prompts boost in purchases online
New figures suggest discounted items are propping up retailers as continued economic uncertainty hits summer sales.
Why the summer holidays are a good time to sell
It may be counter-intuitive but entrepreneur Richard Blanford finds that the summer holidays are a good time to sell but you have to know products.
Marketing has far from killed the salesman they are still vitally important
By Jan Cavelle
Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for it’s just a case of better training.
Amazon’s Prime Day has been turned into a 30-hour sale bonanza
Amazon has paved the way in terms of online sales, churning out events such as Black Friday and Cyber Monday. But it has promised to outdo these bargain days through changes to its fast-approaching Prime Day and small businesses should be looking to make the most of it.
Hassle-free exporting how Amazon Marketplace can get you on the world stage
The Amazon Academy took place last month in Edinburgh with the aim of helping small business owners navigate the world of ecommerce and exports. If you couldn?t make the event itself, here is a round-up of some of the key points.
Ten successful marketing steps for your growing business
By Staff writer
Don?t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!
UK entrepreneurs unveil their biggest business milestones
As Hand to Hold’s education director Erika Goyer once said: “Tracking milestones is about recognising how one skill builds upon the next?. While she was speaking about parents measuring the development of their children, so too do bosses take note of their business” highlights.
Your annual budget: Opportunity to stick, twist or go bust
By Mike France
As a new financial year approaches, Mike France and his firm are laying out the next annual budget and he has some wise words for others doing likewise.