Evolve the role of your sales teams to meet B2B buyers” expectations
By Stuart Small
Stuart Small from Showpad uses findings about UK B2B buyers” priorities and expectations to explain what today’s sales reps need to close a deal.
Tag: Sales Team
Business messaging People only ?get it” after seven attempts
Not someone who whose natural skills set lends itself to business messaging, Richard Blanford has been canvassing opinion for a new strategy.
Making social media pay: An SME guide to getting a return on investment
By Gavin Hammar
As a virtual newcomer to marketing communications, social media’s impact is evolving all the time. Rather than an easily measurable existing tried and tested marcom such as DM or advertising, how can we make it work for SMEs Gavin Hammar, founder of Sendible, explains how.
SMEs should use social media to boost sales – and here’s how
By Simon Brooke
Almost every large company has a Facebook page and a Twitter feed, but too many smaller and medium-sized businesses are still fighting shy of social media – according to Megan Collins, head of marketing at Paragon.