Corporate reinvention: Ten brands keeping pace with the modern world
There are numerous reasons behind corporate reinvention, such as efforts to regain popularity, international expansion, name disputes and the need to evolve with customers.
Tag: Rebrand
Not seeing the wood for the trees: Instagrams new logo may see it lost in the pack
Instagram’s official marketing material claims that its new logo is designed to reflect how the app has transformed since its creation. Once a simple tool that allowed users to apply filters to photos, in recent years it has become much more than this – but was a logo change the right way to showcase that
Indie retailer network StreetHub rebrands with 1.7m from Secret Escapes and ASOS investors
StreetHub, a UK-founded network for independent retailers, has secured a £1.7m investment from Octopus, Index and angel investors, which has allowed the business to embark on a rebrand under the new guise of Trouva.
Uber will not spell the end of black cabs, says Gett UK CEO Remo Gerber
On the back of rolling out its operations into 18 new cities in the UK, Real Business asked Remo Gerber, the UK CEO of taxi app Gett, what he thought the future had in store.