In the wake of a global e-commerce boom, online retailers and service providers have seen an influx of traffic to their sites as consumers switch to the high street for a digital future.
As SMEs battle it out to appear in high-ranking searches and grab the attention of a demanding demographic, user experience has become a key factor in a successful marketing strategy post-Covid.
In order to remain popular amongst a sea of competitors, marketers are striving to put the consumer first. From conversational marketing to accessible UX design, success in 2022 is all about personalisation and one-to-one connections with potential leads.
This is where chatbots come in. In 2021 alone, experts at Invesp reported that over half of all consumers globally used a chatbot when interacting with SMEs online.