Recession-proof your business by investing in your community. Here’s how
Post pandemic customers want to hear about your purpose, not your products. Is your business ready?
Tag: Products
People often put emotion before rationale when doing business, and get burned
As the co-founder of business information and intelligence platform DueDil, Damian Kimmelman is well placed to observe which sectors of the market are most likely to experiment with new technology – and it’s medium-sized businesses leading the way.
Lessons learned: Why would you change the shape of a croissant
By Mark Homer
I saw an article recently about Tesco’s recent decision to ditch the crescent-shaped croissant. My first thought was, why Surely a croissant not shaped like a crescent ceases to be a croissant Turns out that’s what consumers want.
How Blaze went about launching that challenging second popular product
After its first product, the Laserlight, went down a storm on Kickstarter and helped propel the business into the cycling limelight, Blaze faced the ominous task of doing it all again. Founder and CEO Emily Brooke told Real Business how the team went about this.
Game on: The student who has cornered the market in customised gaming controllers
By Simon Brooke
As the first term reaches its conclusion, students up and down the country will be wondering whether they can generate some extra cash for Christmas and beyond.
Six household products that were invented by accident
By Simon Brooke
As every entrepreneur knows, the key to success doesn’t lie in not making mistakes –instead it’s about reactions things go wrong and how you handle failure. Here are six great products that were invented by mistake.
New export country series: Cracking the sought-after US market
As part of a four-strong series of articles analysing some of the biggest potential export markets for British SMEs, Alvaro Alamillo, Santander UK’s America expert, first examines the US – explaining why businesses should look at it, where opportunities are and when is the best time to push the button.
Why your technology needs to be as flexible as your business
By Staff writer
If there’s one thing most small business owners will agree on, it’s that running a business has its ups and downs.
What is the “lean startup”, and how can the strategy help your business
By Henry Oakes
We hear from an entrepreneur who has taken the “lean startup” model devised by Eric Ries and applied it to his own business.