What is an MVP?
In the world of business, MVP stands for a minimum viable product. It is a technique that was made popular …
Tag: Product Launch
You have to take risks, otherwise you?ll?get lost in the crowd
By Staff writer
James Roles, sales and marketing director at Five by Five, examines the lessons from David Bernstein’s iconic Risk and Responsibility discussion, largely emphasising why modern day marketers need to take risks.
Seven key steps to product launch success
By Staff writer
Valentine’s Day opens a window of opportunity for a seasonal product launch. Before, brands could spend months or even years developing a new product. But with consumer behaviour and demand changing faster than ever, time is no longer a luxury.
What does Apple have to do to recapture the magic
By Staff writer
The other night, I watched a two-hour Apple launch presentation with some colleagues, pizza and beer. You really do need beer to get through these things nowadays.
Five trends to follow for product launches
By Staff writer
Product launches are one of the riskiest and most stressful experiences a business can face, but this challenge can be overcome.
Creating the right sales growth strategy for your business
By Ben Brown
When you’ve launched your business and are just starting out selling your product, it’s easy to get bogged down in the busy day-to-day sales activity without a thought for how it fits into your company’s development.